Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

A member of Brazilian samba school “Aguia de Ouro” takes part in a parade at Anhembi sambadrome as part of carnival in Sao Paulo, Brazil, early 25 February 2017. The Sao Paulo Carnival runs from 24 to 28 february 2017. (Photo by Fernando Bizerra Jr./EPA)

A woman dances during a rehearsal by the group “Tambores de Olokun” in Rio de Janeiro, Brazil, Sunday, April 17, 2022. The Brazilian municipalities of Rio de Janeiro and Sao Paulo postponed the traditional parades of the carnival samba schools to April 22 - 23, as a result of the COVID-19 pandemic. (Photo by Bruna Prado/AP Photo)

Photo taken on November 5, 2015 shows flood in Bento Rodrigues, a town in the southeastern Brazilian state of Minas Gerais, after a dam at a mining waste site burst early Thursday. An iron ore tailings dam in the southeast Brazilian state of Minas Gerais collapsed Thursday, killing at least 15 people, according to local media reports. (Photo by Agencia Estado/Xinhua Press/Corbis)

A native Brazilian competes in a tora competition, which is a race while carrying a log, during the Indigenous Youth Games of Pataxos nation in Santa Cruz de Cabralia, Bahia state, Brazil, April 18, 2016. (Photo by Roosevelt Cassio/Reuters)

Women sunbath as Ferrari's Brazilian driver Felipe Massa drives past during the third practice session at the Circuit de Monaco in Monte Carlo on May 25, 2013 ahead of the Monaco Formula One Grand Prix. (Photo by Alexander Klein/AFP Photo)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta is seen outside Schiaparelli during Paris Fashion Week – Haute Couture Fall Winter 2022 2023 – Day One on July 04, 2022 in Paris, France. (Photo by Spread Pictures/The Mega Agency)

Brazilian bikinis are displayed outside a shop near Copacabana beach in Rio de Janeiro on August 4, 2016 on the eve of the opening of the Rio 2016 Olympic Games. (Photo by Leon Neal/AFP Photo)