Colombia's Harold Tejada climb Plateau des Glieres during the stage 18 of the Tour de France cycling race over 175 kilometers (108.7 miles) from Meribel to La Roche-sur-Foron, France, Thursday, September 17, 2020. (Photo by Thibault Camus/AP Photo)

Belgium's Jules Hesters (L) falls as he competes in the Men's Elimination race during the first day of the UEC European Track Cycling Championships at the Omnisport indoor arena in Apeldoorn, on January 10, 2024. (Photo by John Thys/AFP Photo)

Spectators in costume line the race route during the 12th stage of the 109th edition of the Tour de France cycling race, 165,1 km between Briancon and L'Alpe-d'Huez, in the French Alps, on July 14, 2022. (Photo by Marco Bertorello/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.