An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A security guard looks at the models during La Perla’s presentation at the Dream Hotel. Mercedes-Benz Fashion Week, New York City, Spring 2014. From the series “Fashion Lust”. (Photo by Dina Litovsky)

West Berliners crowd in front of the Berlin Wall as they watch East German border guards demolish a section of the wall on November 11, 1989. (Photo by Gerard Malie/AFP Photo)

Air National Guard takes to the skies over Puget Sound during Seafair 2015 on Thurs., July 30, 2015 in Seattle, Wash. (Photo by Matt Mills McKnight/AP Images for John Klatt Airshows, Inc.)

A female soldier from the honour guards prepares for a welcoming ceremony for Uruguay's President Tabare Vazquez at the Great Hall of the People in Beijing, China, October 18, 2016. (Photo by Jason Lee/Reuters)

A mahout guards the elephants during the annual Vrischikolsavam festival, which features a colourful procession of decorated elephants along with drum concerts, at a temple in Kochi, India, November 18, 2017. (Photo by Sivaram V/Reuters)