“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A man watches the huge waves which brakes at the Paseo Nuevo's promenade in San Sebastian, Basque Country, Spain on 11 January 2016 where the wind has reached to 90 km/h and have been registred waves of eight kilometres due to the bad weather. (Photo by Juan Herrero/EPA)

Blaze, 8, from Swindon, is covered from head to toe as he plays in the mud at Weston-super-Mare beach on August 4, 2019, as the tide recedes and the huge expanse of mud flats cover the beach where holidaymakers enjoy splashing around. (Photo by Ben Birchall/PA Images via Getty Images)

There were huge thunder and lightening stroms in the South of England last night. Photographer Jamie Russell captured a stuning lightening striking the sea at Freshwater Bay on the Isle of Wight on September 6, 2022. (Photo by Jamie Russell/Bournemouth News)

Happiness on a Rainy Day by Fardin Oyan, Bangladesh. Winner of the young environmental photographer of the year. Many children in Bangladesh love to bathe and play in the rain. The country, which is flat and occupied by the huge Ganges-Brahmaputra Delta, is exposed to floods, especially during monsoon season. (Photo by Fardin Oyan/2018 Ciwem environmental photographer of the year 2018)

Big wave surfers on their jet skis in front of a surf of a huge wave on the rock of Sao Miguel Arcanjo fort and Nazare lighthouse during a surfing session at Praia do Norte on January 27, 2025 in Nazare, Portugal. (Photo by Stefan Matzke - sampics/Corbis via Getty Images)

Spectators are swept by huge waves while watching tides of Qiantang River at a dike on August 31, 2011 in Haining, Zhejiang Province of China. More than 20 spectators were injured by strong tides as the typhoon Nanmadol approached on Wednesday. (Photo by ChinaFotoPress/Getty Images)

Tourists take photographs as a wild sika deer eats a bag on June 6, 2019 in Nara, Japan. Nara's free-roaming deer have become a huge attraction for tourists. However, an autopsy on a deer that was recently found dead near one of the city's famous temples discovered 3.2kg of plastic in its stomach and caused concern at the effect of tourism as Japan struggles to cope with a huge increase in domestic and international tourists. (Photo by Carl Court/Getty Images)