A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

Model, skydiver and wing-suit jumper Roberta Mancino, 33, swims with a whale shark on February 2014 in Isla Mujeres, Mexico. A female skydiver swims with whale sharks, manta rays and sailfish – the fastest fish in the sea. Model, skydiver and wing-suit jumper Roberta Mancino, 33, jumped from a boat into the ocean surrounding Isla Mujeres near the northern Peninsula of Mexico. The incredible project involved two trips to the stormy winter seas – one in February 2013 and one a year later in February 2014. (Photo by Shawn Heinrichs/Barcroft Media)

A young migrant runs through the Peace Oasis of the Holy Spirit Amparito shelter where migrants sleep on the floor on mats in Villahermosa, Mexico, late Friday, June 7, 2024. After the head of Mexico's immigration agency ordered a halt to deportations in December, migrants have been left in limbo as authorities round up migrants across the country and dump them in the southern Mexican cities of Villahermosa and Tapachula. (Photo by Felix Marquez/AP Photo)

A man looks at a statue of the Greek god Poseidon on a beach during the passage of tropical storm Beryl in Progreso, on the Yucatan Peninsula, Mexico, on July 5, 2024. Beryl weakened to a tropical storm Friday after hitting Mexico as a Category 2 hurricane, with fierce winds causing material damage but no injuries along the tourist-rich Yucatan Peninsula. (Photo by Hugo Borges/AFP Photo)