For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A little girl takes a picture of a lion in the zoo in Frankfurt, Germany, Tuesday, September 13, 2016. (Photo by Michael Probst/AP Photo)

A pornographer posing as a fashion photographer sets up a photoshoot with an unsuspecting model, in the hope of getting some illicit footage. He suggests she try wearing something a little more suggestive. (Photo by Pryor/Three Lions/Getty Images). Circa 1955

“Kids of Sapa”. Four little beautiful Hmong girls from Lao Chai Village, near Sapa, Vietnam. (Photo and caption by Felipe Hanower/National Geographic Traveler Photo Contest)

A cake decorated as a scene from the children's story “Little Red Riding Hood” is displayed at the Cake and Bake show in London, Britain October 3, 2015. (Photo by Neil Hall/Reuters)

Waxworks artists retouch the wax figures at the unveiling of Little Mix waxwork figures at Madame Tussauds, in London, Britain, July 28, 2021. (Photo by Aaron Chown/PA Images via Getty Images)