Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Visitors wear shirts with an image of former Chinese leader Mao Zedong at the Shanghai World Expo site in Shanghai, May 2, 2010. (Photo by Aly Song/Reuters)

Alphajet aircraft draw a heart-shaped message in the sky during the 2010 presentation show of the French aerobatics team Patrouille de France, over the French city of Salon-de-Provence. (Photo by Gerard Julien/AFP Photo)

Bulls fight during the annual Bullfighting Festival on March 17, 2010 in Cheongdo, South Korea. More than 130 bulls from South Korea and abroad charge and lock horns in the annual festival which was run March 21, 2010. The bulls are grouped into three weight categories and fight head on until one of the bulls turns its head and runs away. (Photo by Chung Sung-Jun/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

An Emperor Tamarin monkey, native to the Amazon rainforest, experiences its new home in the living rainforest enclosure at ZSL London Zoo on March 25, 2010 in London, England. Entitled “Rainforest Life” the large temperature and humidity controlled bio-dome is home to free-roaming monkeys, sloths, tree anteaters and tropical birds. The exhibit, which is opening in the International Year of Biodiversity, will be open to the public from March 27, 2010. (Photo by Oli Scarff/Getty Images)

Hemispheric color differences on Saturn's moon Rhea are apparent in this false-color view from NASA's Cassini spacecraft in this March 2, 2010 file photo. (Photo by Reuters/NASA/JPL/SSI)

Lady Gaga performs at Staples Center on August 11, 2010 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)