Visitors looks at the flying car Pegasus 1, built by French entrepreneur Jerome Dauffy at Paris Air Show, in Le Bourget, east of Paris, France, Tuesday, June 20, 2017. Aviation professionals and spectators are expected at this week's Paris Air Show, coming in, in a thousands from around the world to make business deals. (Photo by Michel Euler/AP Photo)

A picture composed by the French street artist JR is plastered to a wall under a highway as part of a community project called “Through A Mother's Eyes”, which involves members of the economically distressed neighborhood of Hunts Point in images taken by and of themselves on June 30, 2011 in New York City. JR, a recent TED prize winner, has staged similar projects around the world that look to transform high crime and impoverished neighborhoods into spaces for street art combined with the celebration of community. (Photo by Spencer Platt/Getty Images)

A falla damaged by yesterday's heavy rains is pictured during the Fallas festival in Valencia on September 2, 2021. In Valencia, yesterday's deluge of water disturbed the organization of the Fallas, the major festival in the region featuring parades of floats and giant cardboard sculptures, postponed from March to September due to the pandemic. (Photo by Jose Jordan/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.