To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

An artwork called “Beyond Crisis” by French artist Guillaume Legros aka Saype and created with an eco paint made out of chalk and coal over a 3000 sqm field is pictured during the coronavirus disease (COVID-19) outbreak in Leysin, Switzerland, April 24, 2020 in this picture obtained by Reuters April 26, 2020. (Photo by Valentin Flauraud/SAYPE/Handout via Reuters)

Anti-frost candles burn in apricot plantations to protect flowering buds and blossoms from frost in the midst of the Swiss Alps, in Saxon, Canton of Valais, Switzerland, 05 April 2019. With an unusually low temperature forecast for the season, fruit growers try to protect their buds from frost damage with two different means, icy water or large candles. (Photo by Valentin Flauraud/EPA/EFE)