Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Suited volunteers in bowler hats stand in the surf holding umbrellas aloft at sunrise at Bondi Beach on June 27, 2010 in Sydney, Australia. The human installation is the latest in a series of “surreal human sculptures” by artist Andrew Baines (Photo by Brendon Thorne/Getty Images)

A bakery worker rides a bicycle as he carries fresh bread on his head in Cairo, Egypt, February 9, 2016. (Photo by Asmaa Waguih/Reuters)

A dog walker on Longsands beach before sunrise in Tynemouth, UK on April 1, 2016. (Photo by Owen Humphreys/PA Wire)

Ariel Winter is seen on February 21, 2017 in Los Angeles, CA. (Photo by Hollywood To You/Star Max/GC Images)

American model, actress, and media personality Olivia Culpo in the first decade of September 2024 says goodbye to summer. (Photo by oliviaculpo/Instagram)

A giant panda cub is pictured in an incubator at the Ya'an Bifengxia Giant Panda Breeding and Research Center in Ya'an city, southwest China's Sichuan province, 21 August 2015. Ten tiny panda cubs made their first public appearance at China's Ya'an Bifengxia Giant Panda Breeding and Research Center in southwestern Sichuan province on Friday (21 August 2015). All of the ten giant pandas were born in 2015. The oldest of them is just two month old, while the youngest one was born a week ago. This marks the first time they were put together as a group since they were born. (Photo by Imaginechina/Splash News)

A white Bengal tiger cub born in captivity is seen during a press presentation at Huachipa's private zoo in Lima, Peru, March 16, 2016. (Photo by Mariana Bazo/Reuters)