The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Photographer Patrick Halls likes to make the people he takes photos of uncomfortable in order to “capture a real emotion”. It is no wonder that for his latest project, he decided to stun his subjects with a taser.

People dressed as Adam and Barbara Maitland from “Beetlejuice” ride the subway after leaving New York Comic Con 2022 on October 08, 2022 in New York City. The four-day event, which began Thursday morning at the Jacob K. Javits Convention Center in Manhattan, is expected to attract over 200,000 comic, fantasy and pop culture fans from across the country and world. (Photo by Alexi Rosenfeld/Getty Images)

A Poison Ivy and Boba Fet (Star Wars) cosplayer during the MCM Birmingham Comic Con at NEC Arena on March 18, 2017 in Birmingham, England. (Photo by Ollie Millington/Getty Images)

Cosplayer Hayley Wilson, in her handmade costume, poses for a picture at the MCM Comic Con London 2023 at the ExCel Centre in London, Britain on October 29, 2023. (Photo by Maja Smiejkowska/Reuters)

Jackie Barajas of Chula Vista dressed as Loki at Comic-Con in San Diego, USA on July 22, 2017. (Photo by K.C. Alfred/San Diego Union-Tribune via ZUMA Press/Rex Features/Shutterstock)

Buddhist monks walk past a statue of comic character the Hulk at Tamru temple in Samut Prakan province, Thailand, March 3, 2016. It’s a sign of changing times for Buddhism in Thailand when one sees temples, including Wat Tam Ru, using U.S. comic superheroes to attract children and teenagers into the religion. (Photo by Chaiwat Subprasom/Reuters)