People watch as a young Palestinian performs an acrobatic jump on the beach, during soaring summer temperatures in Gaza City on June 14, 2024, amid the ongoing conflict between Israel and the Palestinian Hamas militant group. (Photo by Omar Al-Qattaa/AFP Photo)

People jump over the fire wearing traditional Russian village-style clothes as they celebrate the summer solstice with a bonfire in the village of Okunevo, about 200 kilometers (125 miles) northeast of the Siberian city of Omsk, Russia, in Okunevo, Russia, late Thursday, June 20, 2024. (Photo by Evgeniy Sofiychuk/AP Photo)

Participants jump over a bonfire as they celebrate the Pagan holiday of Ivan Kupala, a traditional holiday that has been observed in Ukraine since pre-Christian times, in Kyiv, on June 23, 2024, amid the Russian invasion in Ukraine. (Photo by Anatolii Stepanov/AFP Photo)

An altar is pictured after it was decorated by the Antar family with some 3,000 traditional cheese and corn buns called “chipas”, in celebration of Kurusu Ara in Asuncion May 3, 2015. Kurusu Ara, the Day of the Cross, is a Catholic festival that is combined with local Gurani culture and falls annually on May 3. Paraguayans typically celebrate the festival with chipas, used to decorate religious shrines and altars. The chipas are later distributed to attendees. The buns at the top are arranged to read, “March 3 live”. (Photo by Jorge Adorno/Reuters)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A man jumps over a puddle outside Victoria Station, as heavy rain falls, in London, Monday June 20, 2016. Monday marks the Summer Solstice – the longest day of the year and the astronomical change of seasons when days are longest and nights are shortest in the Northern Hemisphere. (Photo by Lauren Hurley/PA Wire via AP Photo)