PETA (People for the Ethical Treatment of Animals) activists wear crocodile masks during a demonstration against the use of crocodile skins ahead of Milan's Fashion Week, in Milan's Duomo Square, Italy, Tuesday, February 21, 2017. Milan Fashion Week opens Wednesday. (Photo by Antonio Calanni/AP Photo)

A picture made available in 01 July 2016 shows a 16-meter-long and 6.5-meter-high model of a Spinosaurus installed by employees of the dinosaur park in Muenchenhagen in the region of Hannover, Germany, 28 June 2016. The model is considered the only replica of this dinosaur species worldwide. The outdoor museum at Lake Steinhude shows more than 230 true-to-scale replica of dinosaurs. (Photo by Holger Hollemann/EPA)

A Naga sadhu, or naked Hindu holy man, performs a ritual inside his tent during Kumbh Mela, or Pitcher festival, at Trimbakeshwar, India, Friday, August 28, 2015. Hindus believe taking a dip in the waters of a holy river during the festival will cleanse them of their sins. The festival is held four times every 12 years. (Photo by Rajanish Kakade/AP Photo)

Actress Bai Ling poses for a picture in front of St. Basil's Cathedral at the Red Square in Moscow, Russia, July 1, 2015. (Photo by Ivan Burnyashev/Reuters)

Members of the “Exit Point” amateur rope-jumping group jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, September 13, 2015. Rope-jumping, an extreme sport, involves jumping from a high point using an advanced leverage system combining mountaineering and rope safety equipment. (Photo by Ilya Naymushin/Reuters)

A girl plays on a pile of discarded flowers outside a market, the day after the Diwali celebrations in Mumbai, India October 31, 2016. (Photo by Shailesh Andrade/Reuters)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)