While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A believer dressed as a “diablo” (devil) jumps at the San Blas' (Saint Blaise) procession during the “Endiablada” festival in Almonacid del Marquesado, in central Spain February 3, 2015. In the “Endiablada”, an undated traditional festival in honour of the Candelaria Virgin and San Blas, believers are dressed in colourful costumes, wear a mitre with lead cowbells tied to their waists that ring as they wander around the village and in front of the saints' statues during their processions. (Photo by Susana Vera/Reuters)

21 year-old Chanel Tapper, with the amazing tongue and 35 year-old Aevin Dugas, with the beautiful hair was certified as world record breakers for the world’s longest tongue and the world’s biggest afro in the Guinness Book of World Records. (Photo by Guinness World Records)

NFL player Rob Gronkowski, of the New England Patriots, from second left, accepts the best comeback athlete award with his brothers, NFL free agent Chris Gronkowski and former NFL player Dan Gronkowski at the ESPY Awards at the Microsoft Theater on Wednesday, July 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP Photo)

An officer wipes sweat off the face of a Chinese People's Liberation Army (PLA) honor guard soldier as they rehearse for a welcoming ceremony for New Zealand's Governor-General Sir Jerry Mateparae at the Great Hall of the People in Beijing, Tuesday, July 21, 2015. (Photo by Mark Schiefelbein/AP Photo)

Al-Shamiyah Front fighters inspect a new locally-made cannon named “Borkan” (Volcano) as it was being launched towards forces loyal to Syria's president Bashar Al-Assad located in Aleppo artillery school, March 7, 2015. The “Borkan” is made out of four tubes attached to a loader, which can fire four shells at a time, and have a range of three kilometers (1.86 miles). (Photo by Abdalrhman Ismail/Reuters)

Juanita Robinson (L) from Ohio and Trenaya Blackburn pose as Quan White from Michigan takes their picture as they vacation on South Beach on May 16, 2016 in Miami Beach, Florida. The Florida government announced it broke a tourism record in the first quarter of this year, attracting 29.8 million tourists, an increase of 4.8 percent over the same time frame in 2015. (Photo by Joe Raedle/AFP Photo)

A picture made available on 21 July 2016 shows a visitor having a meal from a toilet bowl at “Jamban Cafe” (lit. Toilet Cafe) in Semarang, Central Java, Indonesia, 16 July 2016. The cafe was created by a sanitation expert for education purposes to stress the importance of using a dedicated toilet and keeping it clean to prevent disease. (Photo by EPA/Purwanto)