Ornamental chicken breeding clubs have emerged in Indonesia, Thailand, North America and even European countries such as the UK and France. Malaysia is however the epicenter of this cultural phenomenon. These chickens are prized for their build, size, behavior and showmanship by their owners and competitions or beauty contests as they are often described are held almost every week in at least one village in Malaysia. Judges sit around a square table inspecting each chicken for a few minutes trying to determine a champion specimen in its own weight class based on its stance, temperament and physical assets like wings, tails and comb. The walk or strut by an ornamental chicken in a beauty contest, much like a runway model, constitutes a large part of the scoring system. (Photo by Ernest Goh/2013 Sony World Photography Awards)

In this handout photo provided by Warner Brothers Pictures and Village Roadshow Pictures, Tom Cruise plays Lieutenant Colonel Bill Cage, a soldier who replays his last day while trying to fight aliens, in director Doug Liman's “All You Need Is Kill”. The film is set to premiere on March 14, 2014. (Photo by David James/Warner Brothers Pictures)

“Red Land: Sunset Cloud Village is one of the most picturesque places in Red Land, China. As its name indicates, it's best to see before sunset. The reddish brown soil turns redder after rainfall and after farmers plow the land”. (Photo and comment by Peng Jiang/National Geographic Photo Contest via The Atlantic)

A pro-Russian rebel guards a captured former Ukrainian Army checkpoint outside Vuhlehirsk, Donetsk region, eastern Ukraine, Thursday, February 5, 2015. The rebels have closed in around the town in a strategy they triumphantly refer to as the Debaltseve cauldron. Separatists recently burst through government lines in the rural settlement of Vuhlehirsk. (Photo by Vadim Braydov/AP Photo)

Models on the catwalk Yeezy: Season 4 show, Spring Summer 2017, New York Fashion Week, USA on September 7, 2016. (Photo by Your Name/BFA/Rex Features/Shutterstock)

Dancers from the “Legend Lin Dance Theatre” perform the artistic director and choreographer Li-chen Lin's classic works “Hymne aux Fleurs qui Passent, Anthem to the Fading Flowers” during a rehearsal at the National Theater Concert Hall in Taipei, Taiwan, Tuesday, August 18, 2015. “Hymne aux Fleurs Qui Passent” pays tribute to the cycle of the year and the complementary principles of Yin and Yang whose eternal struggle provides the driving force behind the changing of the seasons. (Photo by Chiang Ying-ying/AP Photo)

Alex Plunkett, left, and Sean Hart, both of Arlington, Va., join hundreds participating in the annual International Pillow Fight Day on April 5. Massive pillow fights broke out on the Mall in Washington and in cities around the world. (Photo by Marvin Joseph/The Washington Post)

Chris “Birdman” Andersen poses for Getty Images photographer Mike Ehrmann during the Miami Heat's Media Day at AmericanAirlines Arena, on September 30, 2013. (Photo by Gary Coronado/The Palm Beach Post)

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