While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

Women playing in the street as the snow falls on Johannesburg for the first time in seventeen years. (Photo by Keystone/Getty Images). 1st September 1962

Kyrgyz men on horseback compete during their traditional game of “Oodarysh” during the celebrations of the 90th anniversary formation of the Chui region in the village of Kuntu some 20 kms from Bishkek on May 27, 2016. (Photo by Vyacheslav Oseledko/AFP Photo)

Afghan children wait as their mothers receive treatment at a USAID-funded health center on September 7, 2011 in Farza, Afghanistan. Almost 10 years after the 9/11 attacks and the U.S. invasion of Afghanistan, the U.S. government funds some of 500 Afghan health facilities nationwide, most run by non-governmental organizations contracted by the Afghan Ministry of Public Health. (Photo by John Moore/Getty Images)

A Panasonic Toughpad is displayed during a press event at The Venetian for the 2012 International Consumer Electronics Show (CES) January 9, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 10-13 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Ethan Miller/Getty Images)

Colonel Roscoe Turner, the pilot of an American Boeing plane, showing his wife a model of the plane, at the airfield in Mildenhall. (Photo by R. Wesley/Fox Photos/Getty Images). 19th October 1934

Nepal's Kumari, or living goddess, adjusts her ornament as she watches the Rato Machindranath chariot Festival in Lalitpur, Nepal, Friday, April 24, 2015. Nepal's living goddesses are young pre-pubescent girls considered by devotees to be incarnations of a Hindu goddess. Selected as toddlers, living goddesses usually keep their positions until they reach puberty. (Photo by Niranjan Shrestha/AP Photo)