Ornamental chicken breeding clubs have emerged in Indonesia, Thailand, North America and even European countries such as the UK and France. Malaysia is however the epicenter of this cultural phenomenon. These chickens are prized for their build, size, behavior and showmanship by their owners and competitions or beauty contests as they are often described are held almost every week in at least one village in Malaysia. Judges sit around a square table inspecting each chicken for a few minutes trying to determine a champion specimen in its own weight class based on its stance, temperament and physical assets like wings, tails and comb. The walk or strut by an ornamental chicken in a beauty contest, much like a runway model, constitutes a large part of the scoring system. (Photo by Ernest Goh/2013 Sony World Photography Awards)

A participant of the “Mrs Universe 2015” contest from Caribbean Coast, Mayra Joli poses for a photo with a woman during their visit in central botanical garden in Minsk, Belarus, August 25, 2015. (Photo by Vasily Fedosenko/Reuters)

Heidi Klum (not pictured) was greeted by half-naked models arriving at Myer Melbourne on January 27, 2016 in Melbourne, Australia. The supermodel continued her tour of the country promoting her new season of lingerie for Heidi Klum intimates, a brand which she took over from Elle Macpherson in 2014. (Photo by Robert Cianflone/Getty Images)

Models and Caroline Scheufele, Artistic Director and Co-President of Chopard (C) pose during a photocall ahead of the Chopard Gold Party during the 68th Cannes Film Festival in Cannes, southern France, May 18, 2015. (Photo by Yves Herman/Reuters)

A wax figure depicting Jennifer Lopez by wax museum Madame Tussauds dressed in a new set of clothes attracts the attention of pedestrians during a press event at a beach bar in Berlin,†Germany, August 21, 2015. (Photo by Jens Kalaene/EPA)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

People run in panic after a coalition airstrike hit Islamic State fighters positions in Tahrir neighbourhood of Mosul, Iraq, November 17, 2016. (Photo by Goran Tomasevic/Reuters)

An urban fox walks alongside the Mall in central London, Britain, November 29, 2016. (Photo by Toby Melville/Reuters)