General view of atmosphere of fans at the “Harry Potter And The Deathly Hallows: Part 2 An IMAX Experience” release party at AMC Loews Kips Bay 15 theater on July 14, 2011 in New York City. (Photo by Rob Kim/Getty Images)

Steve Jobs, CEO of Apple, attends the Macworld Conference and Expo July 18, 2001 in New York City. (Photo by Mario Tama/Getty Images)

Models pose at the Sachin + Babi Spring 2012 presentation during Mercedes Benz Fashion Week at Pier 59 on September 7, 2011 in New York City. (Photo by Slaven Vlasic/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Customers try out the the new iPad2 shortly after it went on sale at the Fifth Avenue Apple store March 11, 2011 in New York City. The iPad 2 became available at 4:00 a.m. Eastern time for online purchase and at 5:00 p.m. today in over 10,000 retail locations.

The newest Victoria's Secret “Angels” models pose for photographers in New York's Times Square during the launch of the new “Body by Victoria” campaign July 28, 2015. From L-R front row are Elsa Hosk, Martha Hunt, Sara Sampaio, Jasmine Tookes and Stella Maxwell. From L-R back row are Kate Grigorieva, Taylor Hill, Rommee Strijd, Jac Jagaciak and Lais Ribeiro. (Photo by Mike Segar/Reuters)

This undated photo provided by the Ford Motor Co. shows the 1948 Lincoln Continental Cabriolet V12. Thirteen years after the last Continental rolled off a Michigan assembly line, Ford Motor Co. is debuting the new Continental in concept form at the New York Auto Show on Monday, March 30, 2015.The production version goes on sale next year. (Photo by AP Photo/Ford Motor Co.)

Blue Man Group founders Phil Stanton, Chris Wink and Matt Goldman pose for a photo at the Blue Man Group's 20th anniversary reunion show to benefit The Blue School at the Astor Theater on April 13, 2011 in New York City.