A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Bystanders gives assistance after Les Republicains (LR) party candidate Nathalie Kosciusko- Morizet collapsed while campaigning in the 5th arrondissement in Paris on June 15, 2017, ahead of the second round of the French legislative election. (Photo by Geoffroy Van Der Hasselt/AFP Photo)

Actor George Clooney is arrested with his father Nick Clooney (2R) during a demonstration outside the Embassy of Sudan March 16, 2012 in Washington, DC. United to End Genocide, the Enough Campaign and Amnesty International held a rally to call on the United States and world leaders to stop the violence in South Sudan and prevent hundreds of thousands of people from starving. (Photo by Win McNamee/Getty Images)

The pugs dressed in Parka jackets in Sonoma County, California. (Photo by Phillip Lauer/Barcroft Media)

Visitors look at a giant puppet of a grandmother sleeping on a bed inside St George's Hall in Liverpool, northern England July 23, 2014. The grandmother is one of two giant models made for a World War I commemorative event. (Photo by Nigel Roddis/Reuters)

“Winter shapes, Moscow river”. Moscow river at this part is never covered by ice. When the temperature is very low it's possible to see a strong fog. Morning light and pipes of the oli factory creates a fantastic landscape. Photo location: Moscow, Russia. (Photo and caption by Sergey Rumyantsev/National Geographic Photo Contest)

A leaflet denouncing South Korean President Park Geun-hye lies on the ground after it was torn at a protest calling Park to step down, in Seoul, South Korea, November 19, 2016. (Photo by Kim Hong-Ji/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)