North Koreans perform during a mass game of “The Land of the People” at the May Day Stadium in Pyongyang, North Korea, Tuesday, June 25, 2019. (Photo by Jon Chol Jin/AP Photo)

A mass pillow fight in Trafalgar Square in central London on April 5, 2014 on International Pillow Fight Day. (Photo by Jane Scanlan)

A young Catholic waits for the start of mass at the church of Saint John the Baptist during the mud festival at Bibiclat, Nueva Ecija province, northern Philippines, Monday, June 24, 2024. (Photo by Aaron Favila/AP Photo)

People take part in mass water fights during the first day of Songkran, or Thai New Year, on Khao San Road in Bangkok on April 13, 2023. (Photo by Lillian Suwanrumpha/AFP Phoot)

A couple shares a light moment in a Mass Transit Railway (MTR) subway train in Hong Kong, China on August 28, 2019. (Photo by Anushree Fadnavis/Reuters)

Palestinian couples participate in a mass wedding ceremony in Hamad City in Khan Younis, Gaza Strip, Tuesday, December 2, 2025. (Photo by Abdel Kareem Hana/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Police detain demonstrators during an action against Russia's attack on Ukraine in St. Petersburg, Russia, Monday, February 28, 2022. Protests against the Russian invasion of Ukraine resumed on Monday, with people taking to the streets of Moscow and St. Petersburg and other Russian towns despite mass arrests. (Photo by Dmitri Lovetsky/AP Photo)