These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.

A man reacts after catching a trout with his hands during an event promoting the Ice Festival on a frozen river in Hwacheon, about 20 km (12 miles) south of the demilitarized zone separating the two Koreas, January 10, 2015. The annual ice festival, which is one of the most famous and biggest festivals in South Korea, expects to see more than 1,000,000 people attend. The festival lasts for three weeks from January 10 this year. (Photo by Kim Hong-Ji/Reuters)

A sales assistant poses for photographs with a mealworm cookie in Seoul, South Korea, August 8, 2016. Insect-eating, or entomophagy, has long been common in much of the world, including South Korea, where boiled silky worm pupae, or beondegi, are a popular snack. Now, South Korea is looking to expand its insect industry as a source of agricultural income. (Photo by Kim Hong-Ji/Reuters)

A woman stands in a gift shop in central Rason city, part of the special economic zone northeast of Pyongyang, in this August 30, 2011 file photo. North Korea is a militarized, male-dominated society, but it is women who are making the money as the insular nation allows an unofficial market-based economy to take shape. (Photo by Carlos Barria/Reuters)

A traffic police woman whistles at a pedestrian, Monday, July 27, 2015, in Pyongyang, North Korea where its citizens are having a one-day national holiday to celebrate the country's 62nd anniversary of the armistice that ended the Korean War. (Photo by Wong Maye-E/AP Photo)

A North Korean soldier kicks a pole along the bank of Yalu River near the North Korean town of Sinuiju, opposite the Chinese border city of Dandong, February 4, 2014. (Photo by Jacky Chen/Reuters)

Schoolchildren play music to entertain and inspire people on their way home from work Tuesday, March 29, 2016 in Pyongyang, North Korea. North Korea has called a 70-day loyalty drive areas of a major congress of the ruling party scheduled for early May and everyone from students to coal miners have been mobilized nationwide to demonstrate their devotion to the leadership. (Photo by Eric Talmadge/AP Photo)

Passengers from the ferry sinking off South Korea's southern coast are rescued by the South Korean Coast guard in the water off the southern coast near Jindo, south of Seoul, on April 16, 2014. Almost 300 people were missing after a ferry sank off South Korea on Wednesday, the coastguard said, in what could be the country's biggest peacetime disaster in nearly 20 years. (Photo by AP Photo)