A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Two women wearing nun outfits drink beer while watching the 2014 Tim Hortons Brier curling championships in Kamloops, British Columbia in this March 8, 2014 file photo. Although some people might conclude that a curling event could produce a dull atmosphere, it is actually far from it. Some of the most energetic and loyal fans are committed to showing their colours at tournaments around the world. There was a lull in the games that were being held on this day and I remember spotting these nuns sitting in their seats earlier. Although them just sitting there didn't produce a picture, I kept my eye on them for the entire match. As soon as I spotted them with beer in their hands, I slowly turned my camera towards them and waited for them to take a drink. One of the challenges of shooting this image was to not have everyone notice me taking the photo. I had a longer lens on and was right in the middle of the rink. I slowly turned my lens, not to make my intentions too obvious, and waited until they drank from their beers together. (Photo and caption by Ben Nelms/Reuters)

A girl walks along rice paddy fields during “National Paddy Day”, which marks the start of the annual rice planting season, in Tokha village on the outskirts of Kathmandu on June 29, 2020. Splashing mud and drinking local rice beer, Nepali farmers this week celebrated National Paddy Day to mark the beginning of the rice-planting season, despite some coronavirus lockdown measures still in place. Traditional farming songs and laughter echoed in the air as farmers waded into waterlogged fields to sow green paddy. (Photo by Prakash Mathema/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.