Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A guard secures gates of a catfish farm visited by a group of foreign reporters in Pyongyang, North Korea April 17, 2017. (Photo by Damir Sagolj/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

West Berliners crowd in front of the Berlin Wall as they watch East German border guards demolish a section of the wall on November 11, 1989. (Photo by Gerard Malie/AFP Photo)

A security guard looks at the models during La Perla’s presentation at the Dream Hotel. Mercedes-Benz Fashion Week, New York City, Spring 2014. From the series “Fashion Lust”. (Photo by Dina Litovsky)

A mahout guards the elephants during the annual Vrischikolsavam festival, which features a colourful procession of decorated elephants along with drum concerts, at a temple in Kochi, India, November 18, 2017. (Photo by Sivaram V/Reuters)

A female soldier from the honour guards prepares for a welcoming ceremony for Uruguay's President Tabare Vazquez at the Great Hall of the People in Beijing, China, October 18, 2016. (Photo by Jason Lee/Reuters)