Residents with faces covered in ash ride on a motorcycle as Mount Sinabung volcano erupts, in Sukandebi village in Karo Regency, Indonesia's North Sumatra province, Indonesia June 13, 2015, in this photo taken by Antara Foto. (Photo by Rony Muharrman/Reuters/Antara Foto)

A Hindu Sadhu smokes marijuana from a chillum inside the Pashupatinath Temple premise in Kathmandu, Nepal on March 6, 2016. Holy men from India and Nepal come to celebrate the festival of Maha Shivaratri by smoking, smearing their bodies with ash, offering prayers devoted to the Hindu Deity, Lord Shiva. (Photo by Skanda Gautam via ZUMA Wire)

Flames rise from Notre Dame cathedral as it burns in Paris, Monday, April 15, 2019. Massive plumes of yellow brown smoke is filling the air above Notre Dame Cathedral and ash is falling on tourists and others around the island that marks the center of Paris. (Photo by Thibault Camus/AP Photo)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.