To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A person takes a photograph of a 60-foot-long balloon of Kim Kardashian to promote SKIMS Swimwear in Times Square in New York City, U.S., March 4, 2025. (Photo by Adam Gray/Reuters)

A woman carries a heart shaped balloon while sitting with her husband on a motorbike during Valentine's day, in Karachi on February 14, 2021. (Photo by Rizwan Tabassum/AFP Photo)

A hot air balloon floats over farm fields south of Washington, Ill., as the sun slips behind clouds on the autumn afternoon of Wednesday, September 24, 2014. (Photo by Ron Johnson/AP Photo/Peoria Journal Star)

An Afghan man rides on his donkey, holding balloons for sale during Newroz Day celebrations, a festival marking their spring and new year, in Kabul, Afghanistan March 21, 2017. (Photo by Omar Sobhani/Reuters)

A Hot air balloon is seen at the Cup Hot Air event during the Air Sports festival titled “70 Years of Peaceful Sky” in Minsk, Belarus July 18, 2015. (Photo by Vasily Fedosenko/Reuters)