Curvy queen Paloma Elsesser, second left, pictured with Bella Hadid, Adut Akech and Taylor Hill in the “Bras, That's Our Thing” campaign for the brand Victoria's Secret on February 17, 2023. (Photo by The Mega Agency)

Model Bella Hadid walks the runway for the Savage X Fenty Fall/Winter 2018 fashion show during NYFW at the Brooklyn Navy Yard on September 12, 2018 in Brooklyn, NY. (Photo by Kevin Mazur/Getty Images for Savage X Fenty)

(L-R) US singer Halsey, models Gigi Hadid and Bella Hadid and Bebe Rexha (bottom L) clap during 2019 MTV Video Music Awards at the Prudential Center in Newark, New Jersey on August 26, 2019. (Photo by Lucas Jackson/Reuters)

Bella Hadid prepares backstage for Savage X Fenty Show Presented By Amazon Prime Video – Backstage at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Ilya S. Savenok/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.