Giant 65-foot-long Hot dog artwork by Brooklyn-based artist duo Jen Catron and Paul Outlaw stands on the middle of Times Square in New York City, NY, USA on April 30, 2024. (Photo by Guerin Charles/ABACA Press/Rex Features/Shutterstock)

In this Saturday, March 3, 2018, photo, a contestant gets ready to throw a hatchet at a wooden bull's-eye at the Kick Axe Throwing venue in the Brooklyn borough of New York. Kick Axe Throwing is the first bar in New York City to pick up on a nationwide trend of ax throwing, a growing sport that some enthusiasts hope will take off the way bowling did in the last century. (Photo by Mary Altaffer/AP Photo)

A participant dressed as a mermaid goes to swim in the beach after taking part in the Annual Mermaid Parade in Brooklyn, New York, June 18, 2016. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)

A woman rides a custom bike during "Bike Kill 12" in the Brooklyn borough of New York City, October 31, 2015. "Bike Kill" is an annual gathering of builders and riders of home-made bicycles that culminates in a tall bike jousting competition. (Photo by Stephanie Keith/Reuters)

A participant rests while people take part in the Mermaid Parade at Coney Island, in Brooklyn, New York, June 20, 2015. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.