Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A reveler jumps over a bonfire during the night of San Juan in Alcobendas near Madrid, Spain, Wednesday, June 24, 2015. The San Juan night coincides with the Summer solstice and it's the welcome to Summer. This celebration takes place during the shortest night of the year in almost all cities and towns of Spain. (Photo by Andres Kudacki/AP Photo)

Two brave contestants take part in the World Gravy Wrestling Championships at the Rose 'n Bowl in Stacksteads, Lancashire, England on August 27 2018. Contestants must wrestle in the gravy for 2 minutes, points are scored for fancy dress, comedy effect, entertainment and wrestling ability. The event is held to raise funds for the East Lancashire Hospice and competitors nominated charities. (Photo by The Mercury Press)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Young people jump over a bonfire as they take part in the Ivan Kupala Night celebration, a traditional Slavic holiday, outside the small town of Turov, some 270 km south of Minsk, on July 6, 2016. People celebrate Kupala Night with bonfires that last throughout the night with some leaping over the flames as it is believed that the act of jumping over the bonfire cleanses people of illness and bad luck. (Photo by Sergei Gapon/AFP Photo)

People attend The Night of Ancient Bonfires event in Saulkrasti, Latvia on August 27, 2022. During The Night of Ancient Bonfires people light bonfires along the coastline of the Baltic Sea. (Photo by Ints Kalnins/Reuters)

Xiao Jiguo, a 29-year-old actor from China's Sichuan province, reacts after shaping his eyebrows to impersonate U.S. President Barack Obama in a hotel room in the southern Chinese city of Guangzhou September 17, 2015. Xiao is taking part in the filming of a comedy film in Guangzhou, playing a low-level gangster who looks like Obama. (Photo by Bobby Yip/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.