When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

A masked Bulgarian dancer takes part in the second competition day of the 24th International Festival of Masquerade Games “Surva” in the town of Pernik, Bulgaria Saturday, January 31, 2015. Some 5,000 people are expected to take part in the three-day festival devoted to an ancient Bulgarian pagan rite. Surva is performed by costumed men, some in sheepskin, or other colorful garments, bells and masks, who walk around and dance to scare away the evil spirits, in hope to provide a good harvest, health, fertility, and happiness. (Photo by Valentina Petrova/AP Photo)

Dr. Adolfo Roitman presents a part of the Isaiah Scroll, one of the Dead Sea Scrolls, inside the vault of the Shrine of the Book building at the Israel Museum on September, 26, 2011. in Jerusalem, Israel. For the first time some of the Dead Sea Scrolls are available online thanks to a partnership between Google and Israel's national museum. (Photo by Lior Mizrahi/Getty Images)

In this handout image provided by the Police of Swiss canton Valais the wreckage of a bus is seen after it crashed inside a motorway tunnel on March 13, 2012 in Sierre, Switzerland. 28 people, including 22 children, returning from a skiing holiday died in this bus accident. (Photo by Police Cantonale Valaisanne via Getty Images)

People watch participants, whose faces are painted as popular Mexican figure “Catrina”, during the annual Catrina Fest, part of Day of the Dead celebrations, in Mexico City, Mexico, November 2, 2016. (Photo by Edgard Garrido/Reuters)

Hundreds of onlookers descended upon White Rock beach, just south of Vancouver, Canada, on June 12, 2012 to mourn a beached whale that died on the sandy tidal flats. (Photo by Nick Procaylo/PNG/PNG Merlin Archive)

“Kim Jong-il, also written as Kim Jong Il, birth name Yuri Irsenovich Kim (according to Soviet records) (16 February 1941/2 – 17 December 2011), was the supreme Leader of the Democratic People's Republic of Korea (North Korea). He was the General Secretary of the Workers' Party of Korea, the ruling party since 1948, Chairman of the the National Defence Commission of North Korea, and the Supreme Commander of the Korean People's Army, the fourth-largest standing army in the world”. – Wikipedia

Photo: North Korean leader Kim Jong Il inspects a military unit in North Korea. (Photo by Korean Central Television/Yonhap)