Boozed-out revellers donned fancy dress as they welcomed in the Bank Holiday at the Otley Run. Hundreds swarmed Leeds, UK on Saturday, March 30, 2024, as the infamous tipple mission got underway beneath blue skies and sunshine. (Photo by NB Press LTD)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A cat walks in front of the body of a man killed by unknown gunmen in Manila, Philippines early October 18, 2016. A sign on a cardboard found near the body reads, “Pusher Ako, Wag Tularan”, which translates to “I am a (drug) pusher, don't be like me”. (Photo by Damir Sagolj/Reuters)

“Don't Leave Any Food On Your Plate”. The giraffes at Nairobi's Giraffe Manor are totally at home with humans. They will eat out of your hand, or even off your plate. Photo location: Giraffe Manor, Nairobi, Kenya. (Photo and caption by Gavin Werbeloff/National Geographic Photo Contest)

Kalei Ferrin,3, holds a sign up in support of gay rights during the San Diego gay pride parade July 16, 2011 in San Diego, California. About 200 active-duty troops and veterans from every branch of the military participated for the first time in the march as the ban on the government policy on homosexuals serving in armed forces, or “Don't ask Don't Tell”, remains in flux in the justice system. (Photo by Sandy Huffaker/Getty Images)

Picks him up at 25 miles an hour! If the modern auto or truck hits you don't worry. Equipped with this device you are simply given a free ride. This man even came from behind another car, was struck but not even scratched. The demonstration was given recently in Washington, D.C. (1924 December 17). (Photo by Library of Congress)

Pop singer and composer Shakira performs during her “Las Mujeres Ya No Lloran”, or Women Don't Cry Anymore, world tour at the Metropolitano stadium in her hometown of Barranquilla, Colombia, Thursday, February 20, 2025. (Photo by Fernando Vergara/AP Photo)