A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A young and sleepy penitent of the Cofradia de Jesus del Via crucis is carried by another as they walk the streets during a Holy Week procession on April 19, 2011 in Zamora, Spain. Easter week is traditionally celebrated with processions in most Spanish towns. (Photo by Jasper Juinen/Getty Images)

Nursery plants are seen placed in people's seats during a rehearsal as Barcelona's Gran Teatre del Liceu opera reopens its doors with a concert for plants, to raise awareness about the importance of an audience after the coronavirus lockdown, in Barcelona, Spain on June 22, 2020. The Gran Teatre del Liceu reopens its doors, in which the 2,292 seats of the auditorium will be occupied on this occasion by plants. It will be on 22 June, broadcast live online, when the UceLi Quartet string quartet performs Puccini's “Crisantemi” for this verdant public, brought in from local nurseries. (Photo by Nacho Doce/Reuters)

An injured woman is pictured near the Blue Parrot nightclub in Playa del Carmen, Quintana Ro state, Mexico where 5 people were killed, three of them foreigners, during a music festival on January 16, 2017. A shooting erupted at an electronic music festival in the Mexican resort of Playa del Carmen early Monday, leaving at least five people dead and sparking a stampede, the mayor said. Fifteen people were injured, some in the stampede, after at least one shooter opened fire before dawn at the Blue Parrot nightclub during the BPM festival. (Photo by Victor Vargas/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)