For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A local boy plays football on Iracema Beach on June 11, 2014 in Fortaleza, Brazil. (Photo by Robert Cianflone/Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A young USA fan smiles ahead of the 2019 Concacaf Gold Cup semifinal football match between USA and Jamaica on July 3, 2019 in Nashville, Tennessee. (Photo by Ricardo Arduengo/AFP Photo)

The Arizona Cardinals cheerleaders perform during the second half of an NFL football game against the Indianapolis Colts, Saturday, December 25, 2021, in Glendale, Ariz. (Photo by Ross D. Franklin/AP Photo)

A Tampa Bay Buccaneers cheerleader during the second quarter of an NFL preseason football game against the Cleveland Browns Friday, August 26, 2016, in Tampa, Fla. (Photo by Jason Behnken/AP Photo)

A BYU fan show his support during the first half of an NCAA college football game against Oklahoma, Saturday, November 18, 2023, in Provo, Utah. (Photo by Rick Bowmer/AP Photo)