A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Muslims pray at the top of Mount Al-Noor during their Umrah Mawlid al-Nabawi “Birthday of Prophet Mohammad” in the holy city of Mecca, Saudi Arabia January 16, 2016. Muslims believe Prophet Mohammad received the first words of the Koran through Gabriel, at the top of Mount Al-Noor in the holy city of Mecca. (Photo by Amr Abdallah Dalsh/Reuters)

Mount Sinabung spews pyroclastic smoke, seen from Tiga Pancur village on October 13, 2014 in Berastagi, Karo district, North Sumatra, Indonesia. Mount Sinabung, which has lain dormant for over 400 years, has been intermittently erupting since September 15 last year, killing 15 people and forcing hundreds to flee their homes. According to The National Disaster Mitigation Agency, more than 3,000 residents are still displaced. (Photo by Ulet Ifansasti/Getty Images)

Tengger tribe people make their way to the summit of Mount Bromo volcano to make offerings in Probolinggo, East Java province on July 7, 2020, as part of the Yadnya Kasada Festival. During the annual Yadnya Kasada festival, the Tenggerese climb Mount Bromo, an active volcano, and seek the blessing from the main deity by presenting offerings of rice, fruit, livestock and other items. (Photo by Juni Kriswanto/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.