A man helps a child to dress as Jawa, a character from the Star Wars movie series, during an event organised by Star Wars fan club Monterrey in Monterrey, Mexico, December 13, 2015. (Photo by Daniel Becerril/Reuters)

Students pose for a pictures taken by their friends during spring break on the beach in the resort city of Cancun, Mexico, February 27, 2009. (Photo by Israel Leal/AP Photo)

Guns decorated with gold and jewellery are displayed in the Drugs Museum, used by the military to showcase to soldiers the lifestyles of Mexican drug lords, at the headquarters of the Ministry of Defense in Mexico City, October 14, 2016. (Photo by Henry Romero/Reuters)

Naked cyclists wearing masks, ride through the streets of Mexico City during the World Naked Bike Ride day, Saturday, June 11, 2022. (Photo by Eduardo Verdugo/AP Photo)

Hot-air balloons fly over Metropolitano park during the International Hot-Air Balloon Festival in Leon, state of Guanajuato, Mexico on November 19, 2023. (Photo by Henry Romero/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)