For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A guard secures gates of a catfish farm visited by a group of foreign reporters in Pyongyang, North Korea April 17, 2017. (Photo by Damir Sagolj/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A security guard looks at the models during La Perla’s presentation at the Dream Hotel. Mercedes-Benz Fashion Week, New York City, Spring 2014. From the series “Fashion Lust”. (Photo by Dina Litovsky)

Air National Guard takes to the skies over Puget Sound during Seafair 2015 on Thurs., July 30, 2015 in Seattle, Wash. (Photo by Matt Mills McKnight/AP Images for John Klatt Airshows, Inc.)

West Berliners crowd in front of the Berlin Wall as they watch East German border guards demolish a section of the wall on November 11, 1989. (Photo by Gerard Malie/AFP Photo)

A military instructor teaches a schoolboy shooting with Kalashnikov rifles, during a training session at a military unit of the National Guard of Ukraine in western Ukrainian city of Lviv on February 15, 2022. (Photo by Yuriy Dyachyshyn/AFP Photo)