To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Runners dressed in Christmas-themed outfits compete during a charity Santa run in Shanghai, China, November 29, 2015. (Photo by Aly Song/Reuters)

In this Thursday, May 16, 2013 file photo, Finland's Krista Siegfrids, second right, kisses a dancer as she performs her song “Marry Me” during the second semifinal of the Eurovision Song Contest at the Malmo Arena in Malmo, Sweden. That was the first girl-on-girl kiss in the history of the annual competition. Previously, organizers had sought to prevent similar embraces citing the competition's status as a family event. (Photo by Alastair Grant/AP Photo)

Ionel Istrati – Eu Numai, Numai. Songs of the Western Slavs. Very cheerfully.

Relatives of a missing person scuffle with police officers on the bank of the Yangtze River, near Jingjiang, Jiangsu province January 17, 2015. A search and rescue operation was still underway after the boat capsized on January 15, leaving 22 people missing, including foreigners. (Photo by Aly Song/Reuters)

Women take a selfie next to a police officer as they take part in New Year's Eve celebrations in the Bund, in Shanghai, China December 31, 2016. (Photo by Aly Song/Reuters)