A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

International artist Yvette Mattern shows her stunning laser rainbow projection, Global Rainbow, on March 1, 2012 in Whitley Bay, England. The light installation celebrates the London 2012 Cultural Olympiad in the north-east of England. The Global Rainbow has previously lit up the skies of Germany, France and the United States. The projection will shine along the North Tyneside coastline for 4 days, before moving to other locations in the UK. (Photo by Bethany Clarke/Getty Images)

This 1972 VW Beetle was one of over 150 cars at the eighth annual historic U.S Route 40 Mini-Nationals car show held on Sunday at Tecumseh high school. (Photo by Marshall Gorby/AP Photo)

An image of the popular video game “Angry Birds” is displayed on an iPod Touch on March 18, 2011 in San Anselmo, California. The “Angry Birds” mobile device video game developer Rovio is begnning the process of seeking an initial public offering (IPO). (Photo Illustration by Justin Sullivan/Getty Images)

Indigenous women from the Kamayura tribe take part in a demonstration of Huka Huka fight at the first World Games for Indigenous Peoples in Palmas, Brazil, October 29, 2015. (Photo by Ueslei Marcelino/Reuters)

A poster advertises the highly anticipated video game, “Call Of Duty: Modern Warfare 3” at a GameStop Corp. store November 6, 2011 in North Las Vegas, Nevada. Video game publisher Activision plans to release the eighth installment in the “Call of Duty” franchise at midnight on November 8. (Photo by Ethan Miller/Getty Images)

Brazilian Treatment – Mario Testino teams up with American beauty Karlie Kloss for a story lensed in Bahia, Brazil for the July issue of Vogue US. Stylist Phyllis Posnick selects a wardrobe of colorful looks for Karlie to wear as she heads to the beaches and other stunning sights of Bahia. Whether posing with Capoeira dancers or exploring the outdoors, Karlie enchants in every image. (Photo by Mario Testino)

Dancers from Xinjiang delegation perform during the Opening Ceremony for the 9th National Traditional Games of Ethnic Minorities of the People's Republic of China on September 10, 2011 in Guiyang, China. (Photo by Feng Li/Getty Images)