The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Ukrainian artists assemble a barbecue grill in the shape of Moscow's Kremlin at their workshop in Kiev May 14, 2015. A group of Ukrainian artists are working on a project entitled “Mordor on Fire” where they create grills that are sold, and some donated to Ukrainian soldiers in the eastern conflict zone. (Photo by Gleb Garanich/Reuters)

In this July 25, 2015 photo, youth eat a cooked pig's head as they wait for the start of carnival in Santiago, Cuba. (Photo by Ramon Espinosa/AP Photo)

First graders of a cadet's lyceum attend a ceremony to mark the start of the new school year in Kiev, Ukraine, September 1, 2015. September 1 marks the start of a new academic year for students in Ukraine.(Photo by Valentyn Ogirenko/Reuters)