Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

Smoke rises during an explosion from an Israeli forces strike in Gaza City, Saturday, November 17, 2012. Israel bombarded the Hamas-ruled Gaza Strip with nearly 200 airstrikes early Saturday, the military said, widening a blistering assault on Gaza rocket operations by militants to include the prime minister's headquarters, a police compound and a vast network of smuggling tunnels. (Photo Hatem Moussa/AP Photo)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Residents watch the ocean waves crash into the water front, after the passage of Hurricane Irma, in Cuba, Sunday, September 10, 2017. (Photo by Ramon Espinosa/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

“Super Enerji”. Taken on my road trip through Turkey. (Photo and caption by Michelle Brandemuehl/National Geographic Traveler Photo Contest)

ATTENTION! All pictures are presented in high resolution. To see Hi-Res images – just TWICE click on any picture. In other words, click small picture – opens the BIG picture. Click BIG picture – opens VERY BIG picture.

Thai classical dancers perform for Phra Phrom, the Thai interpretation of the Hindu god Brahma, at the Erawan Shrine in Bangkok, Thailand, Friday, September 4, 2015. Thai authorities unveiled the restored centerpiece Friday of the Erawan Shrine, in the latest bid to restore confidence among Bangkok's tourism and business communities almost three weeks after a deadly bombing. (Photo by Sakchai Lalit/AP Photo)

A boy looks on as fire fighters try to extinguish the fire at oil wells, were set on fire by Daesh terrorists as they fled after Al Qayyarah town's cleansing from Daesh militants as the operation to retake Iraq's Mosul from Daesh continues, in Al Qayyarah Town of Mosul, Nineveh, Iraq on November 02, 2016. (Photo by Yunus Keles/Anadolu Agency/Getty Images)