Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

Caoimhe Cooburn-Gray poses for a picture on St. Patrick's day in Dublin, Ireland March 17, 2016. Saint Patrick's Day is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (c. AD 385–461), the foremost patron saint of Ireland. Celebrations generally involve public parades and festivals, céilithe, and the wearing of shamrocks, as well as green or orange attire. (Photo by Clodagh Kilcoyne/Reuters)

The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A reveller is covered in tomato pulp and juice while participating in the annual Tomatina festival on August 31, 2011 in Bunol, Spain. An estimated 35,000 people threw 120 tons of ripe tomatoes in the world's biggest tomato fight held annually in this Spanish Mediterranean town. (Photo by Denis Doyle/Getty Images)

A model showcases “The Bride” by Stephane Rolland on the catwalk as part of Women's Fashion Week Haute Couture program at Marina Bay Sands on October 30, 2011 in Singapore. (Photo by Chris McGrath/Getty Images)

English pop singer Shane Fenton, later known as Alvin Stardust, autographing a woman's leg in his dressing room. (Photo by John Pratt/Keystone Features/Getty Images). September 1962