A swimmer disguised as Superman dives into the lake during the 78th “Coupe de Noel” (Christmas cup) swimming race in the Lake Geneva, on December 18, 2016 in Geneva. More than 1800 participants took part in the event, a 12-meter-long swimming off the Geneva's bank in the 7 degrees Celsius cold water. (Photo by Fabrice Coffrini/AFP Photo)

Drag queen Courtney Act (real name Shane Jenek) attends the Celebrity Big Brother male contestants launch night at Elstree Studios on January 5, 2018 in Borehamwood, England. The drag queen was left over-exposed on last show after her outfit apparently fell off. (Photo by Mike Marsland/WireImage)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Teeming with images of spectacular underwater scenes from around the world, Call of the Blue is the culmination of a five-year project by the photographer and ocean conservationist Philip Hamilton. This groundbreaking book includes contributions from acclaimed scientists and ocean “guardians”, who reveal what drove them to answer the call of the blue. (Photo by Philip Hamilton/The Guardian)

This picture taken on January 17, 2019 shows jeepneys during rush hour in Manila, Philippines. Hand-painting custom decor on jeepneys adorned with images of everything from Batman to babies, as well as disco lights and chrome wheels, have for decades provided cheap transport for millions. But pollution and safety concerns have led to a modernisation programme, with jeepneys 15 years or older to be taken off the streets by 2020. (Photo by Noel Celis/AFP Photo)

Garbage pickers collect ride on donkey cart while looking for recyclable materials at a rubbish dump in the outskirts of Baghdad, Iraq, August 23, 2016. Despite its huge untapped oil and gas reserves and steadily rising oil output and revenue, 23 percent of the population live below the poverty line, according to the Ministry of Planning. (Photo by Khalid al Mousily/Reuters)

Some are in it just for the money, others to help buy a meal. Then there are those who trade for fun or to spend time among friends. Millions of investors – pensioners, security guards, high-school students – dominate China's stock markets, conducting about 80 percent of all trades. Retirees gather in brokerage houses dotted around China also to enjoy some company and savour the air conditioning on hot days. Some start as young as 13, trading from home with an eye on future careers in finance. Winning isn't guaranteed. This year, among the most turbulent in China's financial history, its stock markets more than doubled in the six months to May, only to crash amid concerns that growth in the country, which makes everything from cars to steel, is slowing faster than previously thought. (Photo by Aly Song/Reuters)

Nino, a ten-year-old toreador apprentice of the French Tauromachy Centre, nicknamed El Nino, touches a practice bull at the bullring of Garons, near Nimes, September 25, 2013. Since 1983, the French Tauromachy Centre in Nimes has trained some 1,000 youths in the art of bullfighting. Twenty of them have gone on to become professional matadors, facing fighting bulls in the arena. Twice a week, students take courses with a matador to learn the movements and gestures of the bullfighter in the ring, but without an animal present. Students train with calves in the surrounding fields during spring, and regularly participate in beginner's bullfights (becerradas) without killing calves. Solal has been taking courses for three years and Nino, for just a year now. Both are normally enrolled in French public schools, but have one thought in mind – bullfighting. They share a passion linked to the city of Nimes, famous for its ferias and bullring. (Photo by Jean-Paul Pelissier/Reuters)