Children pour cold water on themselves under the control of fitness coach Margarita Filimonova (R) at local kindergarten number 317, with the air temperature at about minus 23 degrees Celsius (minus 9.4 degrees Fahrenheit), in Russia's Siberian city of Krasnoyarsk, February 5, 2013. (Photo by Ilya Naymushin/Reuters)

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While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Model and current Victoria's Secret Angel Elsa Hosk is seen wearing Jacob and Co jewelry while out and about in New York City on April 26, 2018. (Photo by Peter Parker/Splash News and Pictures)

Mackenzie Brown from the USA warms up on stage prior the final ofthe 47th Prix de Lausanne in Lausanne, Switzerland, 09 February 2019. Launched in 1973, the Prix de Lausanne is an international dance competition for young dancers. The best dancers will be awarded with scholarships granting free tuition in a world-renowned dance school or dance company. (Photo by Valentin Flauraud/EPA/EFE)

A cat dressed in a traditional outfit takes part during the Orthodox Christmas celebration in Kiev, Ukraine on January 7, 2020. Orthodox Christians celebrate Christmas Day on December 25 of the older Julian calendar, which currently corresponds to January 7 in the Gregorian calendar. (Photo by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Budgies feed on seeds from a local visitor's hands at Ocean Park in metro Manila, Philippines September 10, 2016. (Photo by Romeo Ranoco/Reuters)

Reuters photographer Siegfried Modola gained access to a circumcision ceremony in rural Kenya for young girls of the Pokot tribe, in Baringo County. Here: a Pokot girl, covered in animal skins, walks to a place where she will rest after being circumcised in a tribal ritual in a village about 80 kilometres from the town of Marigat in Baringo County, October 16, 2014. (Photo by Siegfried Modola/Reuters)

An eight-week-old sea otter rescued from Seldovia, Alaska, peaks out of his enclosure at Shedd Aquarium Wednesday, December 6, 2023, in Chicago. The otter was found alone and malnourished and was taken to the Alaska SeaLife Center in Seward, Alaska, which contacted Shedd, and the Chicago aquarium was able to take the otter in. He will remain quarantined for a few months while he learns to groom and eat solid foods before being introduced to Shedd's five other sea otters. (Photo by Erin Hooley/AP Photo)