Cardboard cut outs of the faces of three candidates for the Republican nomination for the 2016 US Presidential election (L-R) Ted Cruz, Donald Trump and Marco Rubio, are seen set up on urinals in a pub in London on March 1, 2016 as part of an informal poll for customers to log which they dislike the most. Part of the satirical television show The Last Leg, customers at the pub are able to choose which urinal to use and then log their poll on a list on the wall afterwards. (Photo by Justin Tallis/AFP Photo)

A teenage girl from the Santa Marta favela slum puts on a pair of high heels for a group debutante ball organized by the Pacifying Police Unit from her neighborhood in Rio de Janeiro, Brazil, Friday, August 29, 2014. The ball, which relied on volunteers who coiffed and made up the girls and a formal wear shop that loaned the dresses, helped build goodwill between pacified favelas' residents and the officers who patrol them. (Photo by Silvia Izquierdo/AP Photo via The Palm Beach Post)

A commuter gestures to Boris Johnson as he rides across Vauxhall Bridge in London, England on November 19, 2015. The London mayor was opening a cycle superhighway. (Photo by John Stillwell/PA Wire)

Performers of circus company Circa perform during a photocall for the Edinburgh Festival Fringe on Calton Hill on August 1, 2017 in Edinburgh, United Kingdom. (Photo by Murdo MacLeod/The Guardian)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Soldiers of China's People's Liberation Army (PLA) jump as part of their winter training in temperature of negative 26 degrees Celsius at China's border with Russia in Heihe, Heilongjiang province, December 14, 2015. (Photo by Reuters/Stringer)

People are seen on a street in Havana December 17, 2014. Stunned Cubans celebrated an apparent end to decades of conflict with the United States on Wednesday after both governments said they would restore diplomatic relations cut off in 1961. Many said they expected a restoration of ties would lead to the end of a U.S. economic embargo against Cuba, which is vilified daily in the official media and which Cubans accept as a key cause of widespread poverty on the island. (Photo by Reuters/Stringer)

A resident walks past big waves spilling over a wall onto a coastal road in the city of Legaspi in Albay province, south of Manila on December 14, 2015, as typhoon Melor approaches the city. More than 700,000 people fled the central Philippines amid threats of giant waves, floods and landslides as powerful Typhoon Melor approached the archipelago nation, officials said December 14. (Photo by Charism Sayat/AFP Photo)