Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

A boatman rests on his boat in the flooded Ganges river under the Shastri bridge at Daraganj Ghat, in Allahabad, India on August 22, 2019. (Photo by Sanjay Kanojia/AFP Photo)

Gina Labianca (L) tries on a super woman outfit as Charlie Lucas tries a snow white Costume at the Halloween MegaStore Miami Beach on October 21, 2011 in Miami Beach, Florida. The megastore is a temporary location for the store which opened for the holiday to sell costumes, masks and other items to people needing to dress up for the evening of October 31 when costumed people around the world observe the day. (Photo by Joe Raedle/Getty Images)

A man wearing a native costume named “Woman Carrying Husband” poses ahead of the Carnival in Sostanj January 15, 2015. Slovenians and members of various ethnological groups celebrate the annual carnival, also known locally as Pust, by wearing traditional masks and costumes to symbolically “chase away” the winter. Prust runs from February 7 to 17 this year. (Photo by Srdjan Zivulovic/Reuters)

A picture made available on 13 May 2016 shows A Tiwa girl performing her traditional dance as they celebrated the Wanchuwa festival in Karbi Anglong District of Assam state, India, 11 May 2016. Wanchuwa is one of the most important festivals of the Tiwa tribal community living in the hills as it is related with agriculture which is the mainstay of their economy. Tiwas pray for a bountiful harvest during this festival and to protect their crops from pest and other natural calamities. Tiwa is a major tribe of Assam state who practice Jhum or shifting cultivation for their living in the hills. (Photo by EPA/Stringer)

A monkey drinks water from a tap on a hot afternoon in Jammu, the winter capital Kashmir, India, 17 May 2016. Temperatures of around 42 degrees Celsius were forecast in the region. According to the news reports the Indian government decided to divert water by its river interlinking plans from rivers like Brahmaputra and the Ganges towards those rivers facing the drought likesituation . Many Indian states have been affected by drought and have been hit hard by water scarcity. (Photo by Jaipal Singh/EPA)

Indian men stand around sword fish for sale at a harbour a harbour in Chennai on June 5, 2016, as fishermen return with their catch after a 45-day fishing ban on the east coast of India. Authorities in the southern Indian state of Tamil Nadu had imposed a 45-day ban on fishing by mechanised vessels to protect marine life, with only “country boats” operating within five nautical miles off the coast. (Photo by Arun Sankar/AFP Photo)

Indian policemen keep guard from the window of a residential house during curfew in Srinagar, Indian controlled Kashmir, Wednesday, July 13, 2016. Curfew imposed in the disputed Himalayan region continues for the fifth consecutive day to suppress anti-India violence following the Friday killing of Burhan Wani, chief of operations of Hizbul Mujahideen, Kashmir's largest rebel group. (Photo by Mukhtar Khan/AP Photo)