During Madrid's pride week, participants compete during the annual high heel race in Madrid, Spain, Thursday, July 29, 2023. Competitors must wear shoes with a heel of a minimum of 15 centimetres (5.9 inches). (Photo by Bernat Armangue/AP Photo)

A greyhound dog dressed up in a festive costume on Buchanan Street in Glasgow on December 24, 2023. (Photo by Michael McGurk/Rex Features/Shutterstock)

Actress Penelope Cruz attends a photocall promoting the film “Chromophobia” at the Palais during the 58th International Cannes Film Festival May 21, 2005 in Cannes, France. (Photo by M. J. Kim/Getty Images)

Chloe Goodman attending the Fantastic Beasts and Where to Find Them European Premiere at Leicester Square, London. (Photo by Ian West/PA Images via Getty Images)

Supporters and opponents of Russian opposition activist and anti-corruption crusader Alexei Navalny clash during unsanctioned protest in Manezhnaya Square in Moscow, Russia, Tuesday, December 30, 2014. The unsanctioned protest came hours after Alexei Navalny was found guilty of fraud and given a suspended sentence. Navalny, who has been under house arrest since February, is accused of breaking the terms of his house arrest to attend the rally and was detained by police as he approached the site of the protest. (Photo by Ivan Sekretarev/AP Photo)

Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Chinese-American actress Bai Ling attends “The Key” screening at The Real Experimental Film Festival at Laemmle's Music Hall on November 21, 2014 in Beverly Hills, California. (Photo by Barry King/WireImage)