Japan's Naomi Osaka returns the ball during her match against Slovakia's Dominika Cibulkova during the Madrid Open tennis tournament, Sunday, May 5, 2019, in Madrid, Spain. (Photo by Andrea Comas/AP Photo)

Giant Olympic rings are towed on The River Thames past The Tower of London on February 28, 2012 in London, England. (Photo by Peter Macdiarmid/Getty Images)

People run along a street as rain caused by tropical storm Alberto, the first named storm of 2024 Atlantic hurricane season, falls, in Monterrey, Mexico. on June 19, 2024. (Photo by Daniel Becerril/Reuters)

Base jumpers leap from the 300-metre high skydeck of Malaysia's landmark Kuala Lumpur Tower against the backdrop of the city's skyline on October 3, 2016 during the annual International KL Tower Base-Jump event. (Photo by Manan Vatsyayana/AFP Photo)

“I’d come to the Altai Mountains on an Adventure Sherpas tour. Our group of 12 was made up mostly of Minnesotans who’d left warm weather and falling leaves for frosty Mongolia. We’d come to sleep in cozy ger tents, the traditional yurt abode of the Mongolian steppe; sip mare’s milk tea; climb mountain glaciers; ride horses to an ancient battle site, and attend the annual Eagle Hunting Festival in Ölgiy...”. – Kathryn Kysar via The Star Tribune. Here: hunter Berek and his eagle outside his home. (Photo by Brad Ruoho/The Star Tribune)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A view of the start of the 37th Gotland Grand National motocross race in Visby, Sweden on October 24, 2020. (Photo by Soren Andersson/TT News Agency via Reuters)

Participants of the “Lady in red“ procession, marking the day of the Summer Solstice, walk on a promenade of the Yenisei River in Krasnoyarsk, Russia on June 22, 2019. (Photo by Ilya Naymushin/Reuters)