A festival-goer sings at Rock in Rio music festival while Brazilian rappers Veigh and Kayblack perform in Rio de Janeiro, Friday, September 13, 2024. (Photo by Hannah-Kathryn Valles/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Models have their hair styled backstage while preparing to present creations by Chinese designer Zeng Fengfei during China Fashion Week in Beijing, Sunday, March 29, 2015. (Photo by Mark Schiefelbein/AP Photo)

A man transports passengers on an improvised motorized rickshaw during heavy rains in Agartala, India, April 20, 2018. (Photo by Jayanta Dey/Reuters)

Cameroonian model Venance Chiepodeu also known as Miss Cameroon arrives at Spring Studios for the LaQuan Smith's Dinner during fashion week in New York City on September 16, 2020. (Photo by Gabriele Holtermann/Sipa USA)

“The Glimmer Twins”, a statue of Rolling Stones Sir Mick Jagger and Keith Richards created by sculptor Amy Goodman (centre), is unveiled at One Bell Corner in Dartford, Essex, UK on Wednesday, August 9, 2023. The statue has been commissioned by Dartford Borough Council to celebrate two of the town's most famous former residents. (Photo by Yui Mok/PA Images via Getty Images)

A woman carries her child, both wearing traditional red clothes celebrating the Chinese Lunar New Year in Bangkok February 19, 2015. (Photo by Damir Sagolj/Reuters)

An Indian girl smiles under a water splash at a water park as the temperatures reached 38 degree Celsius in Calcutta, eastern India, 12 June 2016. The summer or pre-monsoon season lasts from March to July in eastern India with the highest day temperatures ranging from 38 to 45 degrees Celsius. (Photo by Piyal Adhikary/EPA)