A model presents creations from God Save Queens Spring/Summer 2017 collection during New York Fashion Week in the Manhattan borough of New York, U.S., September 7, 2016. (Photo by Lucas Jackson/Reuters)

Ardent fisherman Ted Williams of the Boston Red Sox appears to have hooked Frances Flajnik, Tempe queen of Anglers World Series, March 15, 1960. (Photo by AP Photo)

Drag Queens set a Guinness World Record for the longest feather boa at 1.2 miles, along 42 St, in Times Square in New York, U.S., June 20, 2019. (Photo by Eduardo Munoz/Reuters)

Drum queen of the Unidos do Viradouro samba school Erika Januza performs during the first night of the Carnival parade at the Sambadrome in Rio de Janeiro, Brazil, April 23, 2022. (Photo by Amanda Perobelli/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.