In this June 6, 1966 file photo, civil rights activist James Meredith pulls himself across Highway 51 after being shot in Hernando, Miss. Meredith, who defied segregation to enroll at the University of Mississippi in 1962, completed the march from Memphis, Tenn., to Jackson, Miss., after being treated for his wounds. (Photo by Jack Thornell/AP Photo)

Fashionistas pose for photographs in front of a homeless man outside Moynihan Station following a showing of the Rag & Bone Spring/Summer 2013 collection during New York Fashion Week in this September 7, 2012 file photo. (Photo by Lucas Jackson/Reuters)

An East German civilian (L) shows an East German customs officer the contents of his Trabant (auto) at checkpoint Potsdamer Platz in East Berlin in this November 24, 1989 file picture, as East Germany enforcing stringent customs controls to avoid smuggling. (Photo by Reuters)

Philadelphia Phillies Ben Francisco reacts after being hit in the head with a pitch by Cincinnati Reds Logan Ondrusek during the MLB National League Division Series baseball playoffs in Philadelphia, Pennsylvania, United States in this October 8, 2010 file photo. (Photo by Tim Shaffer/Reuters)

This March 1, 2013 file photo shows a worker selecting cigars at the H. Upmann cigar factory, where people can take tours as part of the 15th annual Cigar Festival in Havana, Cuba. (Photo by Ramon Espinosa/AP Photo)

In this November 12, 2015, file photo, Mt. Everest is seen from the way to Kalapatthar in Nepal. An American climber has died near the summit of Mount Everest and an Indian climber is missing after heading down from the mountain following a successful ascent, expedition organizers said Sunday. (Photo by Tashi Sherpa/AP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

Oded Balilty is an Israeli documentary photographer. He is an Associated Press photographer and won the Pulitzer Prize for Breaking News Photography in 2007. Photo: A Jewish settler struggles with an Israeli security officer during clashes that erupted as authorities evacuated the West Bank settlement outpost of Amona, east of the Palestinian town of Ramallah, in this February 1, 2006, file photo. (Photo by Oded Balilty/AP Photo)