Spectators in colourful attire cheer as the pack of riders (peloton) cycles by during the 14th stage of the 111th edition of the Tour de France cycling race, 151,9 km between Pau and Saint-Lary-Soulan Pla d'Adet, in the Pyrenees mountains in southwestern France, on July 13, 2024. (Photo by Anne-Christine Poujoulat/AFP Photo)

Gold medalist Shelly-Ann Fraser-Pryce of Jamaica celebrates after the Women's 100m Final during the 18th edition of the World Athletics Championships at Hayward Field in Eugene, Oregon, United States on July 17, 2022. (Photo by Aleksandra Szmigiel/Reuters)

English singer and songwriter Anne-Marie performs on stage during day two of Capital's Jingle Bell Ball with Seat at London's O2 Arena on December 8, 2019. (Photo by Isabel Infantes/PA Images via Getty Images)

Malaysia's Ann Osman puts in her mouth guard before her mixed martial arts (MMA) ONE Championship fight against Egypt's Walaa Abbas in Kuala Lumpur, March 13, 2015. Osman is the first female Muslim MMA fighter to compete at the top level of the sport. (Photo by Olivia Harris/Reuters)

Scantily clad spectators run alongside riders in the ascent of the Col du Tourmalet during the 6th stage of the 110th edition of the Tour de France cycling race, 145 km between Tarbes and Cauterets-Cambasque, in the Pyrenees mountains in southwestern France, on July 6, 2023. (Photo by Anne-Christine Poujoulat/AFP Photo)

Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall and Perrie Edwards of English girl group Little Mix celebrate getting number 1 UK single backstage at Echo Arena on July 18, 2015 in Liverpool, England. (Photo by Ollie Millington/Redferns)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.